Note

A simple checklist for an indie app product page

The small set of sections a product page needs before it can support App Store conversion and search traffic.

Published Product Page · Indie App · SEO

A product page does not need to look large. It needs to answer the questions that appear before a purchase.

Start with the product name, one clear sentence, supported platforms, pricing model, and the current availability state. Then explain the use case in plain language.

The minimum structure

A small app page can work with:

  1. Product name.
  2. One useful promise.
  3. Who it is for.
  4. Core features.
  5. What it does not do.
  6. Privacy summary.
  7. App Store link.
  8. Support and privacy links.

Do not hide the limits

Limits can increase trust. If the app is offline, say so. If it is not a live service, say so. If it has no subscription, say so.

The page should reduce uncertainty, not inflate expectations.