Tutorial
What to put on an App Store privacy and support page
A compact checklist for the public privacy and support URLs a paid Apple app needs before App Store submission.
Before an app becomes a product, it needs a few public pages that make it understandable outside the App Store.
The privacy page should say what the app collects, what it does not collect, whether data leaves the device, and how people can contact you. The support page should explain what the app is for, what it is not for, how to troubleshoot common issues, and where to ask for help.
Keep the pages plain
These pages are not advertising surfaces. They should be short, direct, and easy to audit.
Use clear headings:
- Overview
- Data collection
- Local data
- Third parties
- Contact
For support:
- What the app does
- What the app does not do
- Troubleshooting
- Contact support
Link them from the product page
The product page should link to both pages. Users, reviewers, and search engines should be able to move between the product story, support information, and privacy policy without guessing.
The pages do not need heavy design. Trust comes from clarity.